This personal project is inspired by japan's zakka culture. I created this imaginary brand called MOMO featuring products that are hand-knitted and uniquely designed, such as little jewellery items, daily accessories and stationeries. These items are all made of natural yarn, cotton for summer and wool for winter. The philosophy of the brand is to find happiness through small things in life. A good weather makes a good mood, being close to the nature reduce stress......

The name MOMO comes from the symmetrical pattern of knitting.
Year / 2012
What I did / Identity, product creation, booklet, photo shooting, art direction